Sergio Tacchini

Everything began in 1966 when the company was founded, in northern Italy, by Sergio Tacchini, the International Tennis player who was a singles player in the Davis Cup for Italy from 1959 to 1966.The brand immediately introduced great innovation in style, using colours and stripes at a time when tennis players only wore white.

During the 70's and 80's, the brand's name became a synonymous with style and elegance but mostly it became an international leader in professional tennis with worldwide recognition through celebrity endorsements from some of the greatest tennis champions of all time; John McEnroe, Jimmy Connors, Martina Navratilova, Gabriela Sabatini, Pete Sampras, Pat Cash, Vitas Gerulaitis, Martina Hingis and many more.

During the 80s and 90s, footwear and accessories were added to the collection, as well as product offerings in new sectors such as Ski, Golf, Beach and Leisurewear. All infused with Sergio Tacchini's Italian style of quality, innovation and 'active elegance'.

The millennium opened with sponsorship of new tennis champions, such as Juan Carlos Ferrero, Tommy Robredo, Filippo Volandri and Flavia Pennetta. With 2010 the STI Team will see the arrival of the Serbian player Novak Djokovic who will be the new Sergio Tacchini Global Brand Ambassador for tennis.

Italian style and creativity, innovation and quality together with tennis DNa are the values of Sergio Tacchini, a reference brand for those who love to wear casual but with elegance and style. The Company Headquarters are based in Northern Italy, near Novara. The distribution in Italy is mainly done through mono-brand stores, but the brand is well distributed abroad in Countries such as France, Greece, Germany, Czech Republic, Spain, Belgium, Sweden and other main Countries. China is the new growing market.